WOW!! Cristiano Ronaldo will open four hotels in Ibiza under his CR7 Pestana brand
Cristiano Ronaldo‘s brand reaches an agreement with JLL to guide him in search of the buildings. Soccer player Cristiano Ronaldo, who has an association with the Portuguese hotel group El Pestana to exploit the CR7 Pestana brand. They are looking to open four new hotels in Ibiza.
To do this, the Portuguese CR7 Pestana brand announced yesterday that they had reached an agreement with JLL Hotels & Hospitality Group to guide it in the search and negotiation of the different buildings.
WOW!! Cristiano Ronaldo will open four hotels in Ibiza under his CR7 Pestana brand
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Pestana aims to select independent hotels on the island, both existing and under construction. To exploit them under various business models such as management, rental or joint-venture contracts.
For the moment, the Portuguese company is interested in three locations: the city of Ibiza, Santa Eulalia del Rio and Playa d En Bossa. JLL will intervene in negotiations between the CR7 Pestana brand and the owners of the selected buildings.
“Ibiza is a natural destination for the CR7 Pestana brand that is committed to symbolic locations in stable tourist destinations,” said Luis Arsuaga Rato, executive vice president of JLL for Spain and Portugal.
The Real Madrid star player and El Pestana formalized a joint venture in late 2015. And only a few months later, in the summer of 2016, they opened the first Pestana CR7 hotel in the port of Funchal, on the island of Madeira.
The second building was inaugurated last October and is located in Lisbon.
However, Ibiza hoteliers already know that there is interest. So prices will obviously be set, rising with such a reason. For his part, without Pestana, Cristiano Ronaldo has bought a hotel in Monaco. With a partnership in which is no more than Donald Trump.
The Pestana movement is interested in working with the image beyond what we knew. The hotels are pure Ronaldo, which obviously has marketing interest.