Nike Threatens To End Sponsorship deal with Ronaldo
Real Madrid star Cristiano Ronaldo may terminate his endorsement deal with renowned Sports brand Nike. Ronaldo is planning to launch his personal footwear range “CR7 Footwear”, but apparently this news didn’t go well in the Nike camp.
Ronaldo launched his Underwear and clothing collection last year which was a huge success and he wanted to go one step further by launching his own footwear collection but he may have to sideline the idea of launching his footwear collection due to his endorsement deal with Sports Accessories giant Nike who signed a £14.1 million-a-year deal with Ronaldo last year.
Nike issued an ultimatum to the Real Madrid star to shelf the idea or he will loose the Nike sponsorship deal. The obvious reason for the Nike’s action is the potential loss of sales in future if Ronaldo opts to launch his personal footwear. Ronaldo have a been a Nike brand ambassador for nearly a decade now, Nike also presented Ronaldo micro diamond shoes after Ronaldo bagged his third Ballon D’Or. But, the long standing partnership seems to be in shallow water.
Source : l’equipe football