Ronaldo third biggest Instagram influencer, earning £310,000 per post
Ronaldo is one of the most active celebrities on social media platforms. He has almost 300 million of fans following him on Instagram, Facebook, and Twitter. He has over 54 million followers on Twitter, and a whopping 106 million of them on Instagram. more than 122 million Facebook users Like his official page. So, his social media profiles are a great way for him to reach people.
Ronaldo third biggest Instagram influencer, earning £310,000 per post
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Everything he posts online goes viral, so much so that he earns £310,000 per post he makes on Instagram. He is thus the third highest earner from social media on the list of celebrity social media influencers. Director of Portuguese Institute for Administration and Marketing, Daniel Sa, in an interview, said that social media is a platform with the potential for unlimited promotions, and for a player like Ronaldo, it is possible to make an incredible impact.
Naturally, brands are always in pursuit of Ronaldo to rope him as their representative. Indeed, he can be one of the best brand ambassadors for a number of reasons. As one of the living legends in the world of football, he has millions of fans all over the world. They want to be like him, own everything they think belongs to him, use everything they believe he does.
On top of that, he is one of the most handsome players in the world. So, men also want to look like him. Besides, since Ronaldo has a number of female followers, brands selling gender-neutral items like phones and his own CR7 of blankets. Brands selling anything and everything – from shoes and clothes, to phones and health drinks – find a market in Ronaldo’s fan base.
The player has several endorsement deals with different companies. Brands represented by Cristiano Ronaldo include Nike, Tag Heuer, Herbalife, Abbott Labs and others. He has earned £27 million from his sponsorship deals. Ronaldo is, after the highest earning sportsperson in the world, according to Forbes. He also has an earning of £44 million from Real Madrid in salary and bonuses.
Ronaldo uses the social media platforms not just to promote the products of different brands, but also to showcase his own CR7 products, like shoes, blankets, underwear, etc. as well as his line of hotels. Besides, he also keeps his fans happy by giving them glimpses of his personal life.
For instance, he recently shared the picture of his children, who were worn to a surrogate a couple of weeks ago. He has also shared the pictures of his girlfriend, his holiday moments, his time in the gym with his eldest son, and a lot more. Whether this is just a way to share his beautiful moments with the world, like most young people these days, or a strategy to make them engage constantly is a question.